Search Content


Featured Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Telemarketing Call Centers Articles

Proximity Searching in Salesforce.com (demo)


The recent release of Arrowpointe Maps introduced functionality to perform proximity searching within Salesforce.com. We call it “Search Nearby”. With the click of a button from a record in Salesforce, you can search for Leads, Accounts and/or...

Read more about Proximity Searching in Salesforce.com (demo)...

Benioff to join TechCrunch 50 Expert Panel


Marc Benioff is no stranger to Web 2.0, but it’s interesting that he’s not only going to watch TechCrunch 50 next month, he’s joining the panel of experts who will sort through the best of the best Web 2.0 companies and...

Read more about Benioff to join TechCrunch 50 Expert Panel...